hey club! 🍊

jenna potter built a product marketing manager skills pack for claude.
1,148 comments in one day.

but here's the thing: not all 1,148 of those people are her ideal customer.
that's where icp 2.0 comes in.

what we cover:​
→ jenna's pmm skills pack breakdown
→ 📚 quote: $100M Leads
→ 🦈 leadshark icp 2.0 + archived leads
→ 🛠️ intervals ai task manager
→ 📅 live tuesday with will leatherman

let's get going.

🧲 lead magnet of the week

the PMM skills pack by @jennapotter

the hook: "I built a full Product Marketing Manager Skills Pack for Claude. Here's what's inside:"

the offer:​
→ competitive battlecard generator
→ messaging & positioning frameworks
→ tiered launch playbook
→ sales enablement asset creator
→ win/loss analyzer

what you can steal:​
→ solve a specific persona's pain: PMMs are "stretched thin." she named the problem directly.
→ list the components: people want to know what they're getting before they comment.
→ make it about time: "everyone needs something from you, and it's always urgent."

try it yourself: use ClubAI to generate your own skills pack idea and post. then automate delivery with LeadShark.
💬 see the original post​

📚 quote of the week

"the goal isn't to get leads. the goal is to get the right leads."​
alex hormozi, $100M Leads
this is why we built icp 2.0.

🦈 leadshark update: ICP 2.0

two new features this week:

1. icp auto-scoring​
leadshark now scores your leads based on who you've starred.
→ star your best leads (3-5 is enough!)
→ our system finds similar leads
→ and new leads get tagged automatically!
no more manual ICP-scoring. relevant leads float to the top.

2. archived leads​
you can now "archive" non-fit leads.
when you archive a lead, they won't be engaged with again.
→ meaning, no more DMs
→ no more comment replies
→ so like a block list, but reversible!
stop wasting dms on people who aren't a fit.

👉 leadshark.io​

🛠️ free tool: intervals ai task manager

intervals now has a built-in task manager with AI.
→ add tasks from your calendar view
→ ask: "what's my task for today?"
→ say: "push this to tomorrow, ran out of time"
it's like a todo list, but you can talk to it.
👉 intervals.so​
​

📅 also we'll be live this tuesday

join me + will leatherman:

How to Build a LinkedIn Lead Magnet Machine​
→ breaking down the best performing lead magnets live
→ what's working right now w/ real examples
→ and Q&A live on linkedin

when: tuesday, feb 3rd @ 12pm ET / 7pm GMT+2

👉 rsvp here​

🌀 founder's note on ai

i’ve been skeptical about ai integration into leadshark.
but about 1 week ago, something changed.

in the name of openclaw or clawdbot, if you prefer the original name.
​
i’ve integrated my daily routines, workflows, and to-do list. (read more here)

now i mostly talk with my mac, via Slack (or whatsapp) about all of these.

and i truly believe this is the next evolution of saas,
any software you cannot “talk to” will cease to exist.

the old north star has changed: daily active user, time spent on the app are meaningless now.
in fact, the best metric is not having to interact with the software at all.

this is why i'm finally announcing leadshark mcp (been asked about it for months!)
soon you can simply say: turn my post into an automated lead magnet, and it will do it!

because our true goal is to automate the tedious tasks away (not to add 1 more).

-happy automating! 🦾
​🌀 ruzgar​

ps. what's your biggest challenge with lead magnets right now? reply and let me know. i read every response.
​pps. know someone building lead magnets? forward this to them. they can join the club here → leadmagnet.club​
​