hey club,

we're back with edition #20.

this feels like a good moment to pause and reflect.

today we're doing something different: looking back at what we've learned, a killer post breakdown, and a peek at what's next.

what we cover:​
→ jacob's $10k amazon listing redesign breakdown (5,060 comments)
→ what "4,000 Weeks" teaches about time
→ 🆕 free tool: Lead Magnet Ideas & Funnel Generator
→ highlights from all 20 issues
→ and what's next for lead magnet club

let's dive in.

🧲 lead magnet of the week

the $10k amazon listing redesign guide by @jacobjan

​

the post:

jacob opened with: "BREAKING: the $10k amazon listing redesign just died."
that's a hook that makes agencies nervous and brands curious.

the offer:

a guide showing how AI can do in 15 minutes what agencies charge $10k and 4 weeks for: strategy, research, images, all of it.

why it worked:

→ disruption hook: "$10k just died" creates immediate tension. if you're an agency, you're scared. if you're a brand, you're excited.
→ specific numbers: "$10k", "4 weeks", "15 minutes", "1,000 customer reviews". specificity builds credibility.
→ two-sided value: he addressed both agencies AND brands. "get replaced or use this as your secret weapon." doubles his audience.
→ urgency through competition: "12-month head start" and "the rest will be playing catch-up." FOMO without fake scarcity.
→ clear capability list: reads reviews, analyzes competitors, identifies blockers, builds strategy, generates images. you know exactly what it does.

5,060 comments. that's not luck. that's positioning + timing + a genuinely valuable offer.

💬 see the post → linkedin.com/posts/jvcob​

📚 book of the week

4,000 Weeks by Oliver Burkeman

​
20 issues in, i've been thinking about time. ⏳
oliver burkeman's book starts with a simple calculation: if you live to 80, you have about 4,000 weeks. that's it.
not 4,000 years. just weeks.

the productivity trap​
most productivity advice promises you'll "get more done." burkeman argues that's the wrong goal.
the more efficient you become, the more you try to cram in. your to-do list expands to fill the time you saved. you're not winning, you're just running faster on the same treadmill.

the finitude principle​
burkeman's insight: you will never do everything. accepting this is freedom.
"the real problem isn't that you don't have enough time. it's that you have too many things competing for a limited resource."

how this applies to creators​
for 20 weeks, we shipped a newsletter every single week. post breakdowns, book insights, free tools.
but here's the truth: quantity doesn't equal impact.
some of the best creators post once a month. they go deep instead of wide. they choose what matters instead of doing everything.

the takeaway​
you have 4,000 weeks. how many do you want to spend chasing inbox zero?
burkeman would say: do fewer things. do them better. accept that you'll miss out on most things, and that's okay.
​
and that's the motivation behind what's coming in 2026! ❄️

🛠️ tool of the week

🆕 free → Lead Magnet Ideas & Funnel Generator

one last tool before we slow down the cadence.​
enter your website URL and get:
→ lead magnet ideas tailored to your business
→ a complete revenue funnel map
→ content suggestions for each stage
no signup required. just paste your URL and go.

👉 try it: ideas.leadshark.io (100% free)

2️⃣ leadshark update: v1 will be capped at 500 users

a few weeks ago, we made a decision: cap leadshark v1 at 500 users.
not because of technical limits. because of something more important: quality.
past a certain point, i can't give everyone the personalized support they deserve. no AI chatbots. no generic responses. just me, actually helping.

for newer readers, here’s a quick reminder of what leadshark does:​
→ auto-reply to comments on your lead magnet posts
→ send personalized DMs with your resource
→ connect with commenters automatically
→ follow up if they don't respond
→ track clicks, engagement, and conversions
→ enrich leads (find emails, filter by ICP)
→ pages (capture emails before delivering)
→ schedule posts directly (skip the linkedin feed)
→ club (see what's working for other creators)

where we're at:​
~130 spots remaining.
at current growth, we'll hit 500 by february 2026.
if you've been thinking about it, now's the time.

🦈 leadshark.io​

🍊 20 issues: the highlights

looking back at 20 weeks of lead magnet club:

biggest comment counts we covered:​
→ 6,649 comments (google ads + gemini prompts)
→ 5,537 comments (maria's 90-day marketing dashboard)
→ 5,060 comments (jacob's amazon redesign guide)
→ 3,529 comments (ariel's gemini 3 nuclear audit)
→ 2,405 comments (joel's GPT-5.2 automation audit)

books we explored:​
→ Superfans by Pat Flynn
→ Traffic Secrets by Russell Brunson
→ Building a StoryBrand by Donald Miller
→ Shoe Dog by Phil Knight
→ Thinking in Bets by Annie Duke
→ Oversubscribed by Daniel Priestley
→ 10x Is Easier Than 2x by Dan Sullivan
→ The Pirate Organization by Durand & Vergne
→ 4,000 Weeks by Oliver Burkeman

free tools we've shared:​
→ ClubAI (idea generator, post writer, n8n workflow builder)
→ Positioning Compass
→ Hook Analyzer
→ AI Headshot Detector
→ AI Image Verifier
→ Lead Magnet Ideas & Funnel Generator

patterns that worked:​
→ specific numbers in hooks
→ "comment [KEYWORD]" CTAs (obviously)
→ visual proof (screenshots, tool interfaces)
→ timing around new AI releases (gemini, GPT updates)
→ two-sided value (agencies AND brands, founders AND marketers)

​click here to check out all previous editions!

💬 note from the founder

20 issues.

i started with no specific goal in mind. now we're at 1000+ subscribers and i've learned a lot about lead magnets from leadshark creators.

what's next:

we're slowing down slightly.
not stopping, just shifting gears.
in 2026, lead magnet club will publish less frequently.

monthly, or maybe bi-weekly. (+ probably a LMC podcast)

one more thing:

over the past months, i’ve been working on something new.
a different way to think about scheduling time.

most scheduling tools optimize for the booker.
we’re building one that protects the host.

it's called intervals ❄️
​
if the 4,000 Weeks philosophy resonates with you,
if you believe your time shouldn't be treated like a commodity,
then you might like what we're building.

👉 you can join the waitlist here: intervals.so​

thank you for 20 weeks. see you in 2026! 🎆

happy new year,

​🌀 ruzgar​

ps.​
​👥 forward this to someone who's been on the lead magnet journey with you​
join the club → leadmagnet.club​