we’re back,
and this time the funnel runs itself.
​
the club started as an experiment, can one good lead magnet change a business?
we learned it can.
​
now we’re building the systems that make it happen on repeat.
​
this week:
🧲 how nikolaj viborg turned 1 post into 5,700 comments
📚 what $100M Offers teaches about clarity (3 million copies sold)
🛠️ two tools that make your next lead write back automatically
​

🧲 lead magnet of the week

the creative chatgpt playbook by @nikolajlykkeviborg​
​
​5,700+ comments • 2,200+ reactions • one simple keyword: “playbook.”

​
the post:

the system behind it:
→ if you weren’t connected, nikolaj sent a connection request first.
→ once connected, he delivered a personalized dm with the guide.
​
the result, a full inbound funnel inside one linkedin post.
no ads. no forms. no friction.
​
the magnet itself:
🧠 the creative chatgpt playbook; 50+ pages of ai prompts, workflows, and creative frameworks used in his viral WWF campaign “the hidden cost.”​
​
why it worked:
→ one frictionless action (comment → receive)
→ clear, specific value
→ personalized delivery that still felt human
​
it’s the same loop leadshark now automates:
comment → auto connect → dm → follow-up.
​
💬 see the original post → LinkedIn Post​

📚 framework of the week

​
​$100M Offers – alex hormozi​
​
we broke down $1M Leads back in issue 10.
this one goes a level deeper, what happens after they click.
​
most creators don’t have an offer problem,
they have a clarity problem.
​
the fix:
1️⃣ define the dream outcome (what changes for them)
2️⃣ remove the obvious frictions (time, skill, belief)
3️⃣ rename the magnet around the outcome, not the format
​
bad: “lead magnet checklist”
good: “15-minute inbound system”
​
alex sold over 3 million copies of this book for a reason,
it reframes how you think about value.
​
should we do a full breakdown next week?
or do you have a favorite takeaway from it?
hit reply and tell me, i read every one.
​

🛠️ tool of the week​
​
​1️⃣ free for club members →​
​dm tool​
​
writing a personal dm for every lead takes forever.
this tool does the first 80 % for you.
​
it reads your prospect’s last few linkedin posts,
finds what they actually care about,
and writes a dm you can copy-paste and tweak in seconds.
​
👉 try it → leadmagnet.club/club/member/cold-dm-simulator​
​
run it with my linkedin handle; rzere​
see what it writes,
then reply to this email with the result.
i want to see what it says.
​

2️⃣ for leadshark users →​
​auto-connect + dm automation​
​
when someone comments on your post, leadshark automatically:
💬 replies to their comment
🔗 sends a connection request (if you’re not connected)
📨 drops a personalized dm with their name + context
🔁 follows up automatically
📊 tracks clicks and replies inside your dashboard
​
your post becomes a mini-funnel, comments in, conversations out.
​
🦈 try it → leadshark.io​
​

💬 note from the founder

​
​
spent half of october in new york. one of the highlights was seeing garyvee speak at adweek.
​
he said something that stuck with me: “true partnerships require shared kpis”.
​
that’s the true north star of leadshark:
​
my goal is simple: help you create more automations, more lead magnets, and generate more leads.
(also we are en route to hit 1 million DMs sent in 2025!)
​
because if you grow, we grow too.
​
onwards & upwards,
🌀 ruzgar (let's connect on LinkedIn)

👥 forward this to a founder building smarter.​
join the club → leadmagnet.club​