we’re back,
and this time the funnel runs itself.
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the club started as an experiment, can one good lead magnet change a business?
we learned it can.
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now we’re building the systems that make it happen on repeat.
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this week:
🧲 how nikolaj viborg turned 1 post into 5,700 comments
📚 what $100M Offers teaches about clarity (3 million copies sold)
🛠️ two tools that make your next lead write back automatically
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🧲 lead magnet of the week

the creative chatgpt playbook by @nikolajlykkeviborg​
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​5,700+ comments • 2,200+ reactions • one simple keyword: “playbook.”

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the post:

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the system behind it:
→ if you weren’t connected, nikolaj sent a connection request first.
→ once connected, he delivered a personalized dm with the guide.
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the result, a full inbound funnel inside one linkedin post.
no ads. no forms. no friction.
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the magnet itself:
🧠 the creative chatgpt playbook; 50+ pages of ai prompts, workflows, and creative frameworks used in his viral WWF campaign “the hidden cost.”​
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why it worked:
→ one frictionless action (comment → receive)
→ clear, specific value
→ personalized delivery that still felt human
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it’s the same loop leadshark now automates:
comment → auto connect → dm → follow-up.
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💬 see the original post → LinkedIn Post​

📚 framework of the week

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​$100M Offers – alex hormozi​
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we broke down $1M Leads back in issue 10.
this one goes a level deeper, what happens after they click.
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most creators don’t have an offer problem,
they have a clarity problem.
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the fix:
1️⃣ define the dream outcome (what changes for them)
2️⃣ remove the obvious frictions (time, skill, belief)
3️⃣ rename the magnet around the outcome, not the format
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bad: “lead magnet checklist”
good: “15-minute inbound system”
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alex sold over 3 million copies of this book for a reason,
it reframes how you think about value.
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should we do a full breakdown next week?
or do you have a favorite takeaway from it?
hit reply and tell me, i read every one.
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🛠️ tool of the week​
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​1️⃣ free for club members →​
​dm tool​
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writing a personal dm for every lead takes forever.
this tool does the first 80 % for you.
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it reads your prospect’s last few linkedin posts,
finds what they actually care about,
and writes a dm you can copy-paste and tweak in seconds.
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👉 try it → leadmagnet.club/club/member/cold-dm-simulator​
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run it with my linkedin handle; rzere​
see what it writes,
then reply to this email with the result.
i want to see what it says.
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2️⃣ for leadshark users →​
​auto-connect + dm automation​
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when someone comments on your post, leadshark automatically:
💬 replies to their comment
🔗 sends a connection request (if you’re not connected)
📨 drops a personalized dm with their name + context
🔁 follows up automatically
📊 tracks clicks and replies inside your dashboard
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your post becomes a mini-funnel, comments in, conversations out.
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🦈 try it → leadshark.io​
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💬 note from the founder

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spent half of october in new york. one of the highlights was seeing garyvee speak at adweek.
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he said something that stuck with me: “true partnerships require shared kpis”.
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that’s the true north star of leadshark:
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my goal is simple: help you create more automations, more lead magnets, and generate more leads.
(also we are en route to hit 1 million DMs sent in 2025!)
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because if you grow, we grow too.
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onwards & upwards,
🌀 ruzgar (let's connect on LinkedIn)

👥 forward this to a founder building smarter.​
join the club → leadmagnet.club​