hey club! 🍊

big week.

i'm doing a webinar on thursday with frank sondors, leadshark MCP is live, and tom got 3K comments. breaking all of them below.

also reading a book that's changing how i think about scaling. (it's about doing less, not more)

let's get into it.

🧲 lead magnet of the week

2,896+ comments.

^ that's what tom crawshaw got on a single linkedin post this week.

the topic? agent teams in claude code.

the post: "Anthropic just shipped Agent Teams into Claude Code"

the hook: a new feature most people don't know about yet

post format:

• what it is (agent teams)
• what the guide covers (7 bullet points)
• why it matters (one sentence)
• CTA: comment "AGENT"

why it worked:

1. timely → new feature, people want to hear about
2. specific → not just "Agent tips" but "agent teams in claude code"
3. clear value → saves hours of figuring it + learning it yourself

this is an example of AI educational content done right. "here's a new capability and exactly how to use it"

→ see the post​

📚 book analysis

the science of scaling by benjamin hardy

here's a quote from elon musk, in the book:

most businesses spend 90% of their time on things that don't actually matter.

hardy's framework is simple:

• frame → set an impossible goal (it filters out bad paths)
• floor → raise your standards (eliminate what doesn't belong)
• focus → do only what scales (cut 80% to find the 20%)

sound familiar?

this is exactly what we see with lead magnets:

75% don't convert because people optimize the wrong things.

here's the 3 main things to focus on:

• value: are you delivering real value, not just overpromising.
• consistency: are you consistent with your lead magnet + posting schedule.
• relevance: do you talk about hot-topics, while solving the exact pain of your ICP.

one more thing from the book ❄️

hardy talks about time as a tool, not a constraint.

the idea: compress time by making bold decisions and eliminating dead ends.

most people think scaling = more time. but the fastest-growing companies actually shorten their timelines.

i'm diving deeper into this on thursday in timewealth.club (our other newsletter).

ps. benjamin hardy actually has another book called "time is a tool" that goes all-in on this idea.

→ if you're not already subscribed to it: timewealth.club ❄️

🎙️ webinar this thursday!

i'm going live with frank sondors 🥓 (founder & CEO of Salesforge).

frank & i met at L59 event in Tallinn a while back. now we get together to talk about lead magnets in:

LinkedIn Lead Magnets That Actually Bring In Leads

📅 Thursday, Feb 12 🕐 11AM Eastern / 4PM London (6PM Tallinn)

where i'll be sharing:

• a full breakdown of what's working right now
• real stats from 9,700+ automations on the platform
• what is the real ROI of viral lead magnets + more

→ save your spot 🥓

🦈 leadshark update

MCP is now 100% live.

here's what that means:

i can now type this in slack:

and it just happens.

no dashboard. no clicking. no manual setup.

post → schedule → pre-automate

all from one message. ⚡️

→ see the docs: apex.leadshark.io/docs/mcp​

📝 founder's note

we are at a point where all SaaS collapsing into intent-based, "vibe-based" actions.

this is the real reason behind building MCP (and improving the API) it is not an AI-hype driven marketing stunt.

it simply is the future. and any tool that cannot adapt will cease to exist.

clawdbot helped unlock this for me (i've been working with openclaw for 2+ weeks now)

if you haven't tried clawd yet, it is not magic (although it feels like that sometimes)

but it is simply a glimpse into this full-agentic future.

because once you see how easy it is to talk to software (rather then clicking buttons).

things will never be the same... so this is exactly what i'm building towards! 🫡

see you next tuesday,

​ruzgar 🦈​

ps. if you missed it: lead magnet club is now on tuesdays. the same content, better timing.

pps. want to go deeper on the time component? join time wealth club → timewealth.club​

ppps. know someone scaling their lead gen? forward this → leadmagnet.club​