🍊 Lead Magnet Club #18: "10x your leads, not your effort"

hey club,

1,692 comments in 5 days.

chris riley built a gemini 3 SEO library based on 8+ years of ranking sites in competitive industries..

what we cover:

→ chris's gemini 3 SEO library breakdown

→ what the book "10x Is Easier Than 2x" teaches about doing less

→ 🆕 free tool: AI image verifier for all images (check if an image is AI-generated)

→ how to turn comments into qualified leads with enrichment

let's jump into it.

🧲 lead magnet of the week

the gemini 3 SEO prompt library by @chrisriley

353 reactions • 1,692 comments • keyword: "SEO"

the post:

chris opened with a bold claim: "NEVER use ChatGPT for your SEO again…"

controversial? yes. scroll-stopping? absolutely.

the offer: a gemini 3 SEO library with high-performing content prompts, keyword cluster frameworks, site audit checklists, and on-page optimization builders.

why it worked:

→ pattern interrupt hook: "NEVER use ChatGPT" makes you stop and question everything. especially when everyone's using ChatGPT.

→ specific pain points: "wrong keywords that never rank. content that does not convert. technical issues that hold pages back." he named the exact frustrations.

→ credibility through experience: "8 years of ranking sites in competitive industries." not theory, lived experience.

→ capability showcase: instead of just listing features, he showed what the library CAN DO. "creates optimized content outlines instantly." action-oriented.

→ freshness signal: "the library was just updated with 30 plus new SEO resources." tells you this is maintained, not abandoned.

→ simple CTA: connect + comment "SEO". no friction.

chris knows his audience: founders struggling with organic traffic. his hook challenges their current tool (ChatGPT) and offers something better.

💬 see the post → linkedin.com/posts/chris-riley-gtm​

📚 book of the week

10x Is Easier Than 2x by Dan Sullivan & Benjamin Hardy

chris got 1,692 comments from one post. but here's the real question: what does he do with all of them?

dan sullivan (founder of Strategic Coach) wrote a book that answers this perfectly.

his core idea: going for 10x growth is actually easier than 2x growth.

sounds backwards, right? but here's why it works.

the 2x trap

when you aim for 2x, you try to do more of everything. more posts, more outreach, more hustle. you work harder but spread yourself thin.

sullivan calls this "the 80% that doesn't matter."

most entrepreneurs spend 80% of their time on activities that produce minimal results. they're busy, but not effective.

the 10x filter

when you aim for 10x, you're forced to think differently.

you can't 10x by doing more of the same. you have to ask: "what's the 20% that actually drives results?"

for lead magnets, this means: → not posting 10x more content → but creating 1 piece that gets 10x the engagement

chris didn't post 10 mediocre lead magnets. he posted 1 that got 1,692 comments.

quality over quantity

sullivan's framework is about the four freedoms: time, money, relationships, and purpose.

10x entrepreneurs protect their time by focusing only on high-impact work. they build systems (like automation) to handle the rest.

sound familiar?

→ 1 great lead magnet > 10 average ones → automated delivery > manual DMs → filtered leads > raw comment lists

the 10x question for creators

before your next post, ask yourself:

"what would make this 10x more valuable than my last one?"

not 10x more work. 10x more impact.

that's how you go from chasing engagement to being oversubscribed.

🛠️ tool of the week

1️⃣ bonus → AI Image Verifier (new!)

is that image real or AI-generated?

last week we launched the headshot detector for linkedin profiles. this week: the general version for any image.

what it does:

upload any image → get instant analysis → know if it's AI-generated or real.

use cases:

→ verify screenshots and testimonials

→ check product images before buying it

→ spot AI-generated content in your LinkedIn feed

works with any image, not just headshots / human pictures.

👉 try it: leads.sh/l/9y9zy1u7xwwd (it's free to use!)

2️⃣ for leadshark users → Enrich (find emails + filter by ICP)

you got 1,000 comments on your lead magnet. now what?

not all leads are equal. some are your ideal customers. some are just lurkers.

the Enrich feature can help you find the ones that matter, and nurture them.

what it does:

→ find emails and company info for your leads → filter by ICP score (only enrich leads above your threshold) → enrich up to 500 leads per day → upload CSVs or select leads manually

how to use it:

1. go to your leads page
2. click "Enrich"
3. filter by ICP score (set your minimum threshold)
4. hit "Enrich Filtered"

you get contact info only for leads that match your ideal customer profile. no wasted credits on bad fits.

turn comments into a qualified pipeline.

🦈 try it: leadshark.io​

💬 note from the founder

i used to think scaling meant more.
more features. more users. more mrr.

this week i made a decision that goes against that: i’m capping LeadShark at 500 users. (read more here)

past a certain point, i can’t give people the level of support and care i believe in. there are no AI chatbots. no outsourced support. it’s just me, actually trying to help, every day.

at the current growth rate, we’ll hit that cap around february 2026.
right now, there are ~160 spots left.

after that, the leadshark 500 becomes a closed group.

10x isn’t always about adding more. sometimes it’s about choosing less, and doing it better.

so i can continue to focus on creating innovative solutions, for the people who benefit the most from them. 🦾

onwards & upwards,

​🌀 ruzgar​

ps.

👥 forward this to a founder who needs to hear "10x, not 2x"

join the club → leadmagnet.club​