πLead Magnet Club
each week youβll get: β breakdown of a highest-performing lead magnet β 1 growth tactic, book, or framework worth checking out β a free resource or giveaway, exclusively for club members!
π Lead Magnet Club #15: "find your dream 100"hey club! ariel posted a lead magnet 2 days ago. and 3.5K people went "NUCLEAR" to get it. he did it not by luck. but by knowing exactly what hook makes founders stop scrolling. also this week, we analyze traffic secrets by russell brunson. and the one concept that changes everything: the dream 100! in this week's club edition we cover: β ariel's gemini 3 audit breakdown β why you need a dream 100 list (and how to build it) β π free tool: hook analyzer (analyzes any hook + gives 5 better alternatives) β how to find viral posts in minutes, not hours let's keep pushing! 𦾠𧲠lead magnet of the weekthe gemini 3 nuclear business audit by @arielcohen 3,529 comments β’ 1,956 reactions β’ 115 reposts β’ keyword: "NUCLEAR" ariel posted: "π¨ BREAKING: Google just released Gemini 3, and LLMs have officially entered the race to run your business. Stop using Gemini 3 to write emails. Use it to fire your consultants. So I put it to the test. I fed it 12 months of P&L statements, vendor contracts, GTM metrics. In 11 minutes, it found: β 3 vendor contracts we were overpaying by 15% β 2 full-time roles doing work that can be automated for $300/month β A redundant workflow costing 20 hours/week This isn't a chatbot. It's a ruthless, high-margin COO." the offer: 20 nuclear business prompts to audit your business. find $50K+ in hidden savings. cta: comment "NUCLEAR" + connect + like. repost for priority access. why it worked: β relevant, hot-topic: gemini 3 launched nov 18. ariel posted 2 days later. perfect timing. β pattern interrupt: "stop using it to write emails. use it to fire your consultants." unexpected angle. β specificity of metrics: 3.7x better. $5,478 profit. 11 minutes. $50K savings. exact numbers = credibility. β clearly high stakes: $50K inefficiencies vs. $400K COO for $20/month. the gap hurts. and this further drives the pain-point. β LM mechanics: as expected. a key driver of virality is the post format (comment for the prompts, and repost for priority)! ariel knows his dream customers are founders, drowning in ops, in dire need of automation. and his hook promises exactly this: automation > delegation. hitting the ball out-of-the-park once again! βΎοΈ π¬ see the full post here β linkedin.com/posts/arielcohenβ π book of the weekTraffic Secrets by Russell Brunsoni re-read it last week and dissected the exact framework behind every viral lead magnet! russell brunson's core insight: "you don't create traffic. you find where it's already flowing and redirect it." here are 3 core ideas: 1. the dream 100 (explore)make a list of 100 people who already have your dream customers' attention. "Your Dream 100 are your ticket to unlimited traffic. These are the people and companies who have already congregated your dream customers." not random influencers. 100 specific people whose audience would love what you do. for lead magnet creators: founders posting viral content in your niche, creators with engaged audiences in your space, newsletter writers whose subscribers match your ICP. the strategy: study them. engage with them. collaborate when possible. ariel's 3,526 comments? he knows his dream 100. he's targeting founders drowning in ops. when he drops a lead magnet about efficiency, they share it. 2. hook, story, offer (create content)every viral post has three parts: hook: stops the scroll "The hook is what captures attentionβit's the first image or message that prompts a viewer to stop scrolling." for example ariel's post: hook (π¨ BREAKING: gemini 3) β story (i tested it, found $50K savings) β offer (comment NUCLEAR for the prompts). most people skip the story. they go hook β offer. but the story is where trust happens. 3. own your traffic (nurture)"Traffic that you own is the most valuable type of traffic in online marketing." comments = earning traffic. emails = owning traffic. if linkedin changes the algorithm tomorrow, your reach disappears. but emails? you own forever. ariel got 3,526 comments. if he's collecting emails from each one, that's 3.5K+ people he can reach directly, outside any platform, at any time (to nurture these leads). β¨ check out the workbook here for more β traffic secrets conceptsβ π οΈ tool of the week1οΈβ£ free β Hook Analyzer (new tool!)i just built a brand new AI tool exclusively for leadmagnet.club members! this tool reverse-engineers any viral hook. (or improve your own) what it does: paste any hook β get the breakdown (why it's good) β see 5 better alternatives β get lead magnet ideas β copy and adapt. i pasted ariel's gemini 3 hook. the analyzer told me:
how to use it:
stop guessing. reverse-engineer what works. π try it: leadmagnet.club/club/member/hook-analyzer (100% free - just login with your Club email) 2οΈβ£ for leadshark users β Network: build your dream 100russell brunson says make a dream 100 list. leadshark now makes it possible! what you can now do: search by name, company, role, keywords β see posts without opening tabs β bookmark top performers β save high-engagement posts β study patterns. how to build your dream 100:
then automate the delivery of lead magnet within leadshark. network now makes finding these posts faster & easier! π¦ try it: leadshark.ioβ π¬ note from the founderthis week i though a lot about what makes leadshark unique. and it is not what it does - it's what it doesn't do:
(with the goal: staying authentic while scaling!) this anti-ai (and anti-spam) ethos seems at odds with leadmagnet.club even. so how do we merge the two worlds: ai and authenticity? this is the question i wrote about in my recent article also. but to be honest, i don't have a perfect answer. i still use ai for many many things. but i also know that it's not useful for everything. for example: ai pretending to be human, that seems like a good line not to cross. that is why: when you dm me anything back, or write to the support chatbot in leadshark.io, it is me replying to every single question / feedback (and criticism!). not an ai chatbot. not a virtual assistant. and when i comment on your post, it is me also. that's where the motto comes from: automate everything but love. π«Ά seems real support cannot be automated. but beyond that: i always automate ~ or delegate if i can't. to remain scalable (and hit my goal of 1K active users as a solo founder)! π«‘ but whether you are a user of my platform or not, i am genuinely happy that you are here.. (and reading this newsletter until the end. you are a legend!) onwards & upwards! ps. π₯ forward this to a founder or creator building their dream 100 β |
πLead Magnet Club
each week youβll get: β breakdown of a highest-performing lead magnet β 1 growth tactic, book, or framework worth checking out β a free resource or giveaway, exclusively for club members!