🔒 the million dollar pivot

we back with another edition: brief, tactical, and designed to help you:

→ get inspired by viral lead magnets
​→ create content that attracts leads
​→ build a full inbound leadgen funnel that scales

this week’s overview:​
💼 a $100K ai arsenal (1.5K+ in 2 days)
📚 a must-read for mastering leadgen: $1M Leads by alex hormozi
🔒 and a teaser of what’s next!

🧲 lead magnet of the week: “the ai arsenal” by aryan mahajan 🦾

what if you had the entire AI stack some agencies charge $100K+ to build?

that’s exactly what aryan shared in his recent lead magnet!

the post also follows the perfect structure:

→ real know-how & valuable magnet content: “giving it away 2000+ hours of effort”
​→ lots of trust-signals: real workflows, tools, and prompts with well-proven utility
​→ relevant & irresistible: get 2 years ahead of your competitors! (w/o an ai agency)

this is exactly what hormozi preaches in $100M Leads:

💬 see the original post →​

📚 book of the week: $1M Leads by alex hormozi

i don't know how it took me 10 weeks to get to this one, as it's so fundamental..
(literally defines what a lead magnet is for the most part)

whether you’re selling a product, service, or trying to grow an audience…

this book breaks down what actually gets the leads (people you can sell to)
& convert them into customers.

there are only four things you can do to let other people know about the stuff you sell:
→ warm outbound (personal network, commenters, followers)
→ warm inbound (creating content, posts, videos, magnets..)
→ cold outbound (cold email, cold dms etc.)
→ cold inbound (run paid ads)

if you've ever posted a lead magnet, you already sit at the intersection of:

warm inbound (content) + warm outbound (sending DMs to commenters).

→ you have created content that generated the attention.
​→ engaged with commenters + sent DMs (with leadshark or manually).
​→ used gated pages to get their email & to nurture these leads.

hormozi gives us the terminology for what we are already doing.
​
and now, we can (& will) double-down. intentionally.. 🔒

📖 certainly check it out →​

🍊tool of the week (building what's next! 🔒)

there's no public tool this week.
as we’re focused on building the next evolution of leadshark:

coming soon (to Pro+):
​→ email gated lead magnets
​→ more intelligent follow-ups
​→ auto CRM tagging + segmentation =​
​end-to-end trackable & hyper-personalized lead magnets.

🧩 imagine this flow:​
capture engagement → auto-dm → lead clicks → form → qualify ICP → booked calls
fully automated, tracked, and personalized (within 1 platform).

👀 check out the demo at → leads.sh​

💬 note from the author:

this week is the last week of the Club 🍊 as we know it.
​
i'm hitting pause on building more free AI tools, to ship some bigger things..

​LeadShark is evolving into a true inbound-led funnel system​
& the things we'll be shipping next are the foundation.

no more duct-taped DM workflows and funnels..
no more guessing who's interested, or a sales-qualified lead,
or who clicked on the link you sent or checked out your notion page.

we already send the DMs, and now:​
→ we'll track who engages with it
→ follow-up differently w/ interest leads
→ and convert them to paying customers!

soon every link in your DMs will act like this:

inbound growth for solopreneurs & consultants — fully automated. 🦈

PS - if you’ve been using our Club AI tools but haven’t checked out LeadShark... now’s a good time 😉 → leadshark.io
​
always happy to have you aboard! 🤗
(if you're already a member, maybe consider checking out the Pro+ tier..)
​
ok, ok-that's enough with the upselling 😂

thanks for being a part of the journey! and see you again (hopefully soon!) ✌🏻
​🌀 ruzgar​